Kinetic Typography

Kinetic typography is the art of expression with animated text. Similar to the study of traditional typography of designing static typographic forms (http://johnnylee.net/kt/). I will be looking at typography and layout and how these elements offer more flexibility to storytelling and can add to literature, the same way that visuals can add to a music performance. The aim is to enjoy language, using typography and design. Stephen Fry gives an excellent account on language http://www.youtube.com/watch?v=J7E-aoXLZGY and Thibault de Fournas has created a beautiful animation on the evolution of type from Paper to Screen http://vimeo.com/69375692

Experimenting with fonts

I played around with various fonts from DaFont.com to give meaning to words and to convey meaning before the word is even decoded

Ideas for the final project - From print to digital

When trying to write my agreement form for my final project, I researched areas I’ve always found interesting such as layout, design and typography as well as user experience design and information architecture. My background is mainly in print and this has inspired me to explore the possibilities that the web and eBooks offer to readers of printed material. How can their experience be enhanced by technology without disrupting the emotional and psychological associations created by printed materials?

Fully Booked: Ink On Paper dives into book covers design with examples from Carolie Brickford Smith with her Clothbound Classics Series. Fully Booked displays fantastic examples of printed book covers, which could be transferred to screen, to specific extracts of the book to enhance the eReaders experience. Ellen Lupton, in Thinking with Type, describes how technology shapes the design of typographic space with the flexibility and constraints offered by digital media. Typography can give language a physical body and therefore enable the authors message to be described in the way they visualise it.