Lee et al. state that text alone and its
form does not readily support expressing emotion, and with email and text
messaging becoming the dominant form of communication, some emotion gets lost
along the way and messages can be interpreted in the wrong way. Emoticons is
one way to respond to the need to express one’s emotional state, however, there
are limitations to this, certain elements are missing such as tone of voice or
the intensity of the emotion. Sometimes several emoticons are used together or
an overuse of exclamation marks used instead.
Tuesday, 6 May 2014
Monday, 5 May 2014
Saul Bass - Film Title Sequences
Saul Bass, most famous for his work on
corporate logos, posters but particularly his innovative work on title
sequences for films such as The Man with the Golden Arm, North by Northwest and
Psycho. Before the 1950’s, title sequences were generally static and separate
from the movie but Bass decided to try to visualise what the movie was about
and evoke the essence of the story with his titles. This is something I would
like to create for readers who read on screen, an introductory piece of text to
set the mood or the theme of the text to follow.
Friday, 2 May 2014
Opening credits, typography and rhythm
I’m finding the final project a little daunting
so to ease myself into the day I looked at clips of opening sequences to films
and TV programmes. Typography has been used on screen for intertitles as well
as credits and can often set the tone of the film/show when used correctly. Some
of the best film credits that I’ve seen are in Dr. Strangelove, Catch Me If You
Can and Juno. One TV opening sequence that I think has worked well is the
opening sequence to True Blood, not so much for the use of typography but for the
music and use of imagery. Other interesting shows include Twilight Zone,
Downton Abbey, Star Trek and Mad Men. The use of type and where it is placed alludes
to how the story to follow might unfold. Timing and rhythm is another area that
I will have to study.
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| http://www.creativebloq.com/typography/10-great-uses-typography-movies-10134995 |
Thursday, 1 May 2014
Kinedit and Codepen
Wednesday, 30 April 2014
Kinetic Typography
Kinetic typography is the art of expression with animated text. Similar to the study of traditional typography of designing static typographic forms (http://johnnylee.net/kt/). I will be looking at typography and layout and how these elements offer more flexibility to storytelling and can add to literature, the same way that visuals can add to a music performance. The aim is to enjoy language, using typography and design. Stephen Fry gives an excellent account on language http://www.youtube.com/watch?v=J7E-aoXLZGY and Thibault de Fournas has created a beautiful animation on the evolution of type from Paper to Screen http://vimeo.com/69375692
Tuesday, 29 April 2014
Experimenting with fonts
I played around with various fonts from
DaFont.com to give meaning to words and to convey meaning before the word is
even decoded
Monday, 28 April 2014
Ideas for the final project - From print to digital
When trying to write my agreement form for
my final project, I researched areas I’ve always found interesting such as
layout, design and typography as well as user experience design and information
architecture. My background is mainly in print and this has inspired me to explore the
possibilities that the web and eBooks offer to readers of printed material. How
can their experience be enhanced by technology without disrupting the emotional
and psychological associations created by printed materials?
Fully Booked: Ink On Paper dives into book
covers design with examples from Carolie Brickford Smith with her Clothbound
Classics Series. Fully Booked displays fantastic examples of printed book
covers, which could be transferred to screen, to specific extracts of the book
to enhance the eReaders experience. Ellen Lupton, in Thinking with Type,
describes how technology shapes the design of typographic space with the
flexibility and constraints offered by digital media. Typography can give
language a physical body and therefore enable the authors message to be
described in the way they visualise it.
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