My supervisor showed me Stella Artois ad, where the theme of
the ad is about creating perfection. There is a shot of a man measuring the
length of the grass at Wimbledon and there is a faint outline of the
measurements involved in typography. This reminded me of some of the figures in
Ellen Lupton's ‘Thinking With Type’ book where she describes all of the
elements of different letters. I decided add a little to the logo to include
some of the detail and to faintly show some of the precision that has gone in
to creating a particular font. Whilst doing this I created lines for the
x-height and the caps height, which almost looked like staff and bar lines in
music notation.
As well as this, I’ve been going through some Javascript
tutorials, nothing amazing to show yet but I’ve a much better understanding of
‘for’ loops.
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| Further experimentation |
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